Don’t Sleep on Planning Your Marketing Calendars

If you are not connected a fiscal calendar, your twelvemonth originates successful January. Getting retired of nan gross beardown is essential. You don’t want to beryllium down to play catch-up later successful nan year. Your programming needs to beryllium stronger than nan anterior year, arsenic you compete arsenic overmuch aliases much pinch yourself arsenic you do pinch nan competition. I crippled my trading calendars complete nan preceding year, greying retired nan erstwhile year’s programming. I besides see at-a-glance captious indicators connected nan calendar, specified arsenic minimum-worth thresholds. This way, I cognize programming is not only successful alignment but besides much important than nan anterior year. This besides allows you to comparison midweek and play days, knowing that play days lend much to nan gross stream. How do weekends align? Do you person a favorable almanac aliases an unfavorable calendar? If you are shorted a Friday aliases Saturday, really overmuch much do you request to dress up pinch nan almanac you were dealt? Same pinch holidays. How do holidays comparison year-on-year?

READ THE FULL ARTICLE BY HEIDI HAMERS IN THE 2024 SPRING EDITION OF GAMING & LEISURE MAGAZINE.